UK’s Most Iconic Packaging In this article, we summarise the key points of an article by Jim Butschli, Features Editor of Packworld on Britain’s Most Iconic Packaging. The article reports on an online survey carried out by EasyFairs on the topic of the recognisability of the packaging of various brands. 1,500 UK residents participated […]
Tags: eye-catching packaging, Iconic packaging, innovative packaging, most identifiable packaging brands, UK's most Iconic Packaging
Friday, November 25th, 2016
Read More...
“Embrace Green With more customers increasingly conscious of environmental issues, investing in eco-friendly, sustainable packaging design is a smart move, not to mention helping improve your brand’s carbon footprint. Whether the packaging is limited to reduce the amount of waste, or made from recycled, biodegradable or reusable materials, going green with your packaging can make […]
Tags: eye-catching packaging, packaging buying hints, packaging design Guide, Unusual Packaging Design
Monday, November 7th, 2016
Read More...
This Packaging Design Guide is an extract from a Guide written by Lorraine Carter of Persona Design “Keep it Honest Packaging design should make your product look attractive, but not at the expense of honesty. A misleading package design that promises something not contained in the package will damage your reputation and your brand: […]
Tags: eye-catching packaging, packaging design Guide, tips for designing packaging, Unusual Packaging Design
Wednesday, October 12th, 2016
Read More...
Treat your brand packaging design as an investment. Many brands fail to ascribe enough significance to their packaging design and this is a mistake that will ultimately undermine your brand and compromise your profitability in multiple ways. An investment in high quality package design signifies to customers that your brand has value. When you […]
Tags: eye-catching packaging, Packaging and Branding, packaging design Guide, Unusual Packaging Design
Monday, September 19th, 2016
Read More...
This rice pudding packaging sleeve was designed by Robot Food, a Leeds-based design company for the Hain Daniels Group. Robot Food were asked to create a look and feel for the brand. They have a reputation for different and unusual designs. The result is very striking and different for a food category that has a […]
Tags: eye-catching packaging, food packaging design, striking carton sleeve
Wednesday, June 8th, 2016
Read More...
