This Packaging Design Guide is an extract from a Guide written by Lorraine Carter of Persona Design “Keep it Honest Packaging design should make your product look attractive, but not at the expense of honesty. A misleading package design that promises something not contained in the package will damage your reputation and your brand: […]
Treat your brand packaging design as an investment. Many brands fail to ascribe enough significance to their packaging design and this is a mistake that will ultimately undermine your brand and compromise your profitability in multiple ways. An investment in high quality package design signifies to customers that your brand has value. When you […]
