Packaging Design Guide by Persona Design – Part 4 In this 4 part series, we reproduce the fourth part of this excellent guide (written by Lorraine Carter of Persona Design) to understanding how your packaging’s design can help or hinder your brand Think beyond the shelf Your package design should continue to work effectively, even […]
Tags: eye-catching packaging, packaging design Guide, Unusual Packaging Design
Tuesday, December 6th, 2016
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“Embrace Green With more customers increasingly conscious of environmental issues, investing in eco-friendly, sustainable packaging design is a smart move, not to mention helping improve your brand’s carbon footprint. Whether the packaging is limited to reduce the amount of waste, or made from recycled, biodegradable or reusable materials, going green with your packaging can make […]
Tags: eye-catching packaging, packaging buying hints, packaging design Guide, Unusual Packaging Design
Monday, November 7th, 2016
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This Packaging Design Guide is an extract from a Guide written by Lorraine Carter of Persona Design “Keep it Honest Packaging design should make your product look attractive, but not at the expense of honesty. A misleading package design that promises something not contained in the package will damage your reputation and your brand: […]
Tags: eye-catching packaging, packaging design Guide, tips for designing packaging, Unusual Packaging Design
Wednesday, October 12th, 2016
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Treat your brand packaging design as an investment. Many brands fail to ascribe enough significance to their packaging design and this is a mistake that will ultimately undermine your brand and compromise your profitability in multiple ways. An investment in high quality package design signifies to customers that your brand has value. When you […]
Tags: eye-catching packaging, Packaging and Branding, packaging design Guide, Unusual Packaging Design
Monday, September 19th, 2016
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Does this packaging contain a bird or a plane? Designer perfume was our first guess or we thought it may contain some uber-cool make-up brushes!! Wrong answers! This is the packaging for a child’s toy – a yo-yo, designed by Weston Doty, of Ogilvy and Mather, New York for Sucre. What do you think of […]
Tags: Unusual Packaging Design
Monday, May 9th, 2016
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How Design can Make or Break your Brand Part 4
Packaging Design Guide by Persona Design – Part 4 In this 4 part series, we reproduce the fourth part of this excellent guide (written by Lorraine Carter of Persona Design) to understanding how your packaging’s design can help or hinder your brand Think beyond the shelf Your package design should continue to work effectively, even […]
Tags: eye-catching packaging, packaging design Guide, Unusual Packaging Design
Read More...