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Bad Packaging Design Examples

 In this post , we summarize an article by Johnny Levanier from the www.99designs.com website.

The following a list of the examples of bad packaging in a variety of forms. The author also gives advice on how these bad packaging designs could be improved.

Packaging Structure/Design and Inner Padding

1. Oversized shipping boxes
2. Misleading inner carton / box size. This appears to be designed to make the consumer think the product inside is larger than it actually is.
3. Excessive use of padding around the product that is far beyond what is needed to protect the product.
4. Additional padding that is designed to mislead the consumer. The additional padding is often situated behind the non-window part of the carton front.
5. Poor choice of container style e.g. using an aluminum can with a ring pull to contain radiator coolant. This type of can is traditionally used for soft drinks or alcoholic beverages, and so it increases the likelihood that the radiator coolant could be mistaken for a drink.
6. Mismatched containers and shapes, which often result in misrepresentation or excess use of packaging.

Wrapping

7.Individually wrapping items that are normally sold in bulk, for example, oranges, bananas, or slices of bread
8. Excessive layers of packaging for products that are already in sturdy containers, e.g. plastic bottles of water that are held together with cardboard and have an additional layer of plastic around them
9. Plastic shells that are almost impossible to open leading to wrap rage, e.g. on children’s toys

Labels

10. Poor Accessibility due to ornate fonts that are difficult to read
11. Bad visual hierarchy, making it difficult to know the key message/product name.

Colours

12. Bad colours choices i.e. where the colour of the container/carton/tube does not represent the product inside, for example, red paint in a blue tube
13. Different flavours all having the same colours on the carton

Images

14. Using an image that does not convey the actual user experience e.g. a rope with an image of a rocker climber using a rope but the rope product in the packaging is not suitable for climbing
15. Using a product image in the packaging that is different to the product inside.

Read the original article here.

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