This post is a summary of an recent post on the PakFactory website. It lists 9 design tips for Health and Beauty Packaging. Summary: Effective Tips for Cosmetic Packaging Design The Importance of Cosmetic Packaging in Branding – Successful branding in the beauty industry requires unique, striking packaging to stand out in a competitive market. […]
A recent Mintel article, reported on the latest trends in global Beauty Packaging. Below, we summarise the key points of this article. Who is Mintel? Mintel is a worldwide market intelligence agency. Read more about Mintel. Beauty packaging has always been associated with luxury and elegance. From ancient times, when perfume bottles were crafted in […]
Steps to Designing Beauty and Cosmetic Cartons This is an excellent article by Deanna deBara on the 99designs.com website. It outlines the process of designing cosmetic packaging from start to finish, without getting into too much unnecessary detail. The article features lots of relevant images of cosmetic packaging to illustrate the points. Below we summarise […]
A recent post on the Dieline blog showed photos of the eye-catching FORDAY cartons. Below, we bring you photos of the FORDAY food supplements and vitamins cartons. This new branding brings the design of supplement packaging to a new level – the design is visually very pleasing while communicating the characteristics of all the products […]
While COVID19 has had a negative effect on the sales of many consumer products, the humble bar of soap has seen sales soar by 300% as public health information has made everyone highly aware of the need to wash our hands thoroughly and frequently in order to prevent the spread of the virus. The Power […]
This month we bring you the carton which won the 2019 ECMA General Packaging – Virgin Fibre Award. The ECMA is the European Carton Manufacturers Association. The winning entry was the Curodont Repair Fluoride carton which is owned by the Credentis brand. The contents were applicators for the regenerative treatment of initial tooth defects. […]
This month we bring you the Carton of the Year in the 2019 ECMA (European Carton Manufacturers Association) Awards. The winners were featured on their website, Procarton.com The overall winner was an extremely elaborate perfume carton, created for the Turkish cosmetics brand, Kadioglu Kozmetik. Target Market for the Perfume The target market for the perfume […]
This article is a summary of a report from Mintel regarding what the important trends are in beauty and personal care industry in 2019. This article gives lots of “what you need to do now” advice to manufacturers of Beauty and Personal Care (BPC) products. Who is Mintel? Mintel is one of the world’s leading […]
This is an article from Sappi Paper about a perfume carton that was designed for the famous Italian fashion brand, Salvatore Ferragamo. Salvatore Ferragamo is an Italian luxury goods company, with headquarters in Florence, Italy. It specializes in shoes, leather goods, Swiss-made timepieces, fragrances and ready-to-wear for men and women. It is known as the […]
This article is from the American packaging company, JohnsByrne Packaging. It discusses how cosmetics packaging needs to be luxurious to complete in the marketplace. The article begins by pointing out that a cosmetics product’s packaging will most often be the first interaction a consumer may have with a cosmetic product. Therefore it is extremely important […]
