Archive


Is Your Packaging Design Barrier-Free?

How Barrier-Free Is Your Packaging? Nothing is more annoying to consumers than trying to prepare a meal and being unable to open the packaging of an ingredient because it is not consumer-friendly. Unsurprisingly, “wrap rage” (opening packaging with a sharp tool) is a major cause of minor injuries among two thirds of consumers. Is your […]

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Friday, July 27th, 2018

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Special Finishes Enhances Pierre Cardin Carton

Gold Leaf Award for Pierre Cardin Luxury Carton The new Choc perfume carton from Pierre Cardin is the epitome of luxury packaging. This carton won the Gold Leaf award at the Foil and Speciality Effects Association Awards last year. The carton was produced by the New York based Diamond Packaging. The FSEA Gold Leaf Awards […]

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Tuesday, March 20th, 2018

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Packaging Experiment Surprising Results.

Packaging Experiment Results Show the Effect of Luxury Packaging Quality of packaging affects consumers taste and perceived value. In a recent experiment commissioned by Packaging Innovations London, (and featured on the Packaging News website https://www.packagingnews.co.uk), the quality of a product’s packaging was found to have a large impact on how the product tasted, smelt and […]

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Monday, November 13th, 2017

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Foiling on Cartons/Sleeves and Shopper Attention Span

Does Foiling Attract Shoppers More Than Non-Foiled Cartons or Sleeves? This is a summary of a report on an initial study of the impact of the use of foil on packaging on consumer attention as seen on the Package Insight website. The study was developed in conjunction with the Foil & Specialty Effects Association to […]

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Tuesday, July 11th, 2017

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Enhance your Packaging with Special Finishes

How to Enhance your Packaging with Special Finishes Packaging is the “salesperson”  for your product. Your packaging must do the “talking” to the shopper as he/ she walks through the shopping aisles– no matter how good your product, it will sell less to new consumers  who have never before seen or tried your product if […]

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Monday, January 16th, 2017

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