How Barrier-Free Is Your Packaging? Nothing is more annoying to consumers than trying to prepare a meal and being unable to open the packaging of an ingredient because it is not consumer-friendly. Unsurprisingly, “wrap rage” (opening packaging with a sharp tool) is a major cause of minor injuries among two thirds of consumers. Is your […]
Tags: convenience packaging, easy to open cartons and packaging, Packaging buying tips, plastic-free window cartons
Friday, July 27th, 2018
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Gold Leaf Award for Pierre Cardin Luxury Carton The new Choc perfume carton from Pierre Cardin is the epitome of luxury packaging. This carton won the Gold Leaf award at the Foil and Speciality Effects Association Awards last year. The carton was produced by the New York based Diamond Packaging. The FSEA Gold Leaf Awards […]
Tags: Pierre Cardin Carton, special finishes on perfume carton
Tuesday, March 20th, 2018
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Packaging Experiment Results Show the Effect of Luxury Packaging Quality of packaging affects consumers taste and perceived value. In a recent experiment commissioned by Packaging Innovations London, (and featured on the Packaging News website https://www.packagingnews.co.uk), the quality of a product’s packaging was found to have a large impact on how the product tasted, smelt and […]
Tags: how luxury packaging affects consumers retail buying, luxury packaging and cosumer perceptions, packaging experiment 2017
Monday, November 13th, 2017
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Does Foiling Attract Shoppers More Than Non-Foiled Cartons or Sleeves? This is a summary of a report on an initial study of the impact of the use of foil on packaging on consumer attention as seen on the Package Insight website. The study was developed in conjunction with the Foil & Specialty Effects Association to […]
Tags: eye-catching packaging, Foiling on Packaging, Gold Foiling on Cartons, innovative packaging, packaging buying hints, Unusual Packaging Design
Tuesday, July 11th, 2017
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How to Enhance your Packaging with Special Finishes Packaging is the “salesperson” for your product. Your packaging must do the “talking” to the shopper as he/ she walks through the shopping aisles– no matter how good your product, it will sell less to new consumers who have never before seen or tried your product if […]
Tags: enbossed packaging, enhancing printed packaging with special finishes, eye-catching packaging, innovative packaging, luxury packaging finishes, packaging design Guide
Monday, January 16th, 2017
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