Archive


Kids Influenced by Characters on Packaging – Yale Study

Effect of Use of Licensed Characters on Packaging on Children’s Preferences Characters on Packaging Study at Yale A study carried out at Yale University concluded that children were more likely to prefer a food that came from a packaging featuring a licensed character.  We have re-produced the article in full below. “The Rudd Centre for Food […]

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Tuesday, May 9th, 2017

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FSAI Free Breakfast Bites – Food Labelling

  The Food Safety Authority of Ireland (FSAI) is holding a free breakfast information seminar on the topic of “Food Labelling – An Introduction” This event is helpful if you are running a small food business or anyone considering getting into the food business in Ireland. Key Information Date: February 16th 2017 (Thursday) Time: 08.20 – […]

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Monday, February 6th, 2017

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Food Label App Helps Gain Consumer Trust

Active Food Labelling App New Food Magazine has featured an article on a new food labelling app, called FollowThisfood. This app allows you to scan a food label and find out exactly where the food has come from. It should be noted that the original article was written by Martin Coates, CEO of Agrantec, which […]

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Friday, January 13th, 2017

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FSAI produces Guidance on Marketing Terms

FSAI Guidance on Marketing Terms The FSAI and the ASAI(Advertising Standards Authority of Ireland) have worked together to produce guidance for food manufacturers in the use of marketing terms. The aim of this guidance is to protect consumers from mis-information and to protect manufacturers from their rightful claims being diluted by other manufacturers who are […]

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Tuesday, December 6th, 2016

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FSAI publish definitions for Nutrition Labelling Exemptions

Food Products Exempt from Nutrition Labelling Requirement Earlier this year, the FSAI sought consultations from interested parties on the issue of what quantities are defined as “small quantities”. (See our previous post on this topic “FSAI seeks Views on Regulations on “Small Food Quantities” here) The implications of being defined as a small quantity is that […]

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Friday, November 25th, 2016

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Colour and Weight of Packaging affects Taste Perceptions

Understand How Taste is Affected by Package Design and Colour The Packworld.com website features an article by Maria Macaraque, Associate Health and Wellness, Euromonitor International on the relationship between perceived taste and package design. It discusses various research and experiments on how consumer’s perceptions of taste are affected by the colour and weight of the […]

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Monday, November 7th, 2016

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Food Producers – Help your Consumers by Improving Nutrition Information

Improved Nutrition Labels Helps Consumers A study carried out by the University of Surrey found that improved nutrition labelling on food helped consumers to make healthier food choices. Is it worth redesigning your food packaging to incorporate better nutritional information? The study analysed data from 2,068 adult consumers in 4 European countries. The study involved […]

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Friday, September 30th, 2016

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FSAI seeks views on Regulations on “Small Food Quantities”

  The Food Safety Authority of Ireland (FSAI) are seeking views and opinions on EU regulations that allow for some prepacked food products to be exempt from displaying nutrition information in order that the definition of “small quantities” be defined. Small Food Quantities defintions From 16 December 2016, EU Regulations will require that most prepacked […]

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Saturday, August 13th, 2016

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The Journal: Are Food Labels Transparent and Readable?

This article by Ross Golden Bannon appeared in The Journal in March 2016 “MOST PEOPLE SPEND just a few seconds reading food labels. It says ‘natural’, right? A quick look at the back, no ‘E numbers’? Perfect. Pop it in the basket. But if you’re the sort of person who forensically examines food labels you’ll […]

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Saturday, August 13th, 2016

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Ten Guidelines for the Design of Package Front Panel

Packaging World have produced a Package Development Playbook. This comprehensive 138 page book covers a wide range of topics on package design and development.  In this article we have summarised a section entitled “Ten Guidelines for Effective Front Panel Design. Numerous studies have shown that 70% of consumer’s purchasing decisions are made in store when […]

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Saturday, August 13th, 2016

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