Balancing Own Branding with Licenced Characters on Food Packaging.

Licencing and Own Branding on Packaging This article discusses how the use of licenced characters on food packaging can greatly increase sales but asks will your own branding get lost as consumers focus on the character only? This was written by Bobby Patel, CEO of awarding winning British FMCG company, Appy Food and Drinks and […]

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Monday, September 11th, 2017