Using one colour only in your packaging design can be as effective as more elaborate 4, 5 or 6 colour options while costing less. Special finishes can be added to further enhance the look of the carton. In a post on the Dieline.com website, Jessica Deseo showcases 15 of their favourite monochrome designs. In this […]
This post is a summary of examples from a post by Elly Strang on the Looka website. Looka is an AI powered graphic design software tool. The post begins by explaining that branding is important for eCommerce packaging because it presents an opportunity to deliver a great “brand experience” to your customers and the post […]
What will be the dominant design trends in 2023? In this post, we show you a summary of the key trends, as predicted by graphic designers in an article on the 99Designs website. To see all the trends, check out the original article here. About 99Designs 99Designs.com is a global creative platform that makes it […]
In an article on the JohnsByrne packaging website, the author gives tips on how to design packaging for wearable technology so that the packaging reflects the technology innovations of the product itself. What is Wearable Technology? Wearable technology is defined by Wikipedia as “Wearable technology, wearables, fashion technology, smartwear, tech togs, streetwear tech, skin electronics […]
Accessibility in digital technology is a key concern currently in the design of websites and apps. In a recent article on the TwoSides website, the author, Sam Upton, discusses ways that brands are reconsidering their packaging to make it more accessible for disabled users. Below is a summary of this post with some additional Dollard […]
What will be the dominant design trends in 2022? In this post, we show you a summary of the 11 key trends, as predicted by graphic designers in an article on the 99Designs website. We also show the colour chosen by Pantone to be their Colour of the Year for 2022 About 99Designs 99Designs.com is […]
Packaging Design and Racial Stereotyping How important is packaging design and branding as part of your marketing mix? Can your packaging design negatively affect consumer sentiment towards your brand? The answer to the above questions is a resounding yes. The evidence for this is borne out by the many brands worldwide that have been forced […]
This post discusses the 2021 Pantone Colour of the Year as chosen by the Pantone Colour Institute, based on a post on the Pantone website. Below we summarise this article. Who are the Pantone Colour Institute? The Pantone Colour Institute helps companies make informed decisions about colour for their brands or products. This includes colour […]
What will be the dominant design trends in 2021? In this post, we summarise the 10 key trends, based on an article from the 99Designs website and show some examples of these designs. Who are 99Designs? 99Designs.com is a global creative platform that makes it easy for clients and designers to work together online to […]
Seasonal Packaging can give a boon to sales during that season but does require some extra investment and planning. In a blog on the JohnsByrne’s blog, the author gives five tips for Creating Statement-Worthy Seasonal Packaging. Reinforce your brand with seasonal packaging Regardless of the season, your packaging must always reinforce your brand in the […]
