Archive


Appealing to the Senses with Product Packaging

It has long been recognised that packaging is the “salesperson” for the product, with good packaging drawing consumers in as they browse the retail shelves. In this article from John’s Byrne Packaging, the author looks at ways that your packaging can appeal to the senses. Below we summarise the key points from the article. Note: […]

Wednesday, May 27th, 2020

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Simple and Stunning Chewing Gum Cartons

The new carton design of the True Gum company is simple yet stunning. We have all heard of the KISS (Keep It Simple, Stupid) principle and the idea that a simple concept or design trumps an intricate or complex one. The new carton design for True Gum is a case in point. True Gum is […]

Monday, March 30th, 2020

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Food and Beverage Packaging Design Trends 2020

In a recent article on the Packaging Digest website, the designers outlined the key trends they expect to dominate food and beverage packaging design in 2020. Metamorphoses As the name suggests, this is a design technique where one design element “morphs” into another. These designs create interest by surprising the viewer as, for example, a […]

Monday, March 30th, 2020

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5 Packaging Trends of 2020

An article on the industrialpackaging.com website reported on the 5 key trends they expect to see emerge or continue to grow in 2020. Below we have summarised the article. The Sustainability Trend in Packaging The sustainability trend continues to grow as more Gen Z  and Millennials join the workforce. New aspects of sustainability have developed […]

Tuesday, January 28th, 2020

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Toy Manufacturer Creates Frustration-Free Packaging

As we approach Christmas and look forward to the annual visit of the most generous guy in the world, aka Santa, we may experience some “wrap rage”, as we try to wrest a toy out of plastic clamshell packaging and wire ties. Our “wrap rage” may increase further as we try to shove the excess […]

Tuesday, December 17th, 2019

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Pantone Colour of the Year 2019

An article on the JohnsByrne website discusses the 2019 Pantone Colour of the Year as chosen by the Pantone Colour Institute. Below we summarise this article.   Who is the Pantone Colour Institute? The Pantone Colour Institute helps companies make informed decisions about colour for their brands or products. This includes colour trend forecasting, brand […]

Tuesday, November 26th, 2019

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Is Seasonal Packaging a Good Investment?

This article gives 6 tips that will help decide whether creating seasonal packaging is a good investment or not. The article was featured on the Packaging Strategies website. The article assumes that seasons such as Christmas bring a guaranteed increase in sales, especially for products that reflect the season. Toblerone’s  Seasonal Packaging The famous Swiss […]

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Wednesday, October 30th, 2019

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8 Questions You Should Ask before Buying Packaging

Ways to Reduce Packaging Costs – 8 Questions to Ask At Dollard Packaging, we know that you’ve got a lot to do in running your business, and like every business, you’ll want to minimise your packaging costs while still getting the best quality packaging. We’ve being producing printed packaging since 1982 – that’s a lot […]

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Monday, September 16th, 2019

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Sophisticated, Elegant Carton for Luxury Italian Perfume

This is an article from Sappi Paper about a perfume carton that was designed for the famous Italian fashion brand, Salvatore Ferragamo. Salvatore Ferragamo is an Italian luxury goods company, with headquarters in Florence, Italy. It specializes in shoes, leather goods, Swiss-made timepieces, fragrances and ready-to-wear for men and women. It is known as the […]

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Monday, July 29th, 2019

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Is your Cosmetics Packaging Luxurious Enough?

This article is from the American packaging company, JohnsByrne Packaging. It discusses how cosmetics packaging needs to be luxurious to complete in the marketplace. The article begins by pointing out that a cosmetics product’s packaging will most often be the first interaction a consumer may have with a cosmetic product. Therefore it is extremely important […]

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Monday, June 24th, 2019

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