Archive


Packaging Design Trends for 2021

What will be the dominant design trends in 2021? In this post, we summarise the 10 key trends, based on an article from the 99Designs website and show some examples of these designs. Who are 99Designs? 99Designs.com is a global creative platform that makes it easy for clients and designers to work together online to […]

Monday, December 14th, 2020

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5 Tips for Creating Statement-Worthy Seasonal Packaging

Seasonal Packaging can give a boon to sales during that season but does require some extra investment and planning. In a blog on the JohnsByrne’s blog, the author gives five tips for Creating Statement-Worthy Seasonal Packaging. Reinforce your brand with seasonal packaging  Regardless of the season, your packaging must always reinforce your brand in the […]

Thursday, November 26th, 2020

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Interactive Design Takes Chocolate Packaging to a New Height

In an article on the Dieline.com website, Jessica Deseo discusses the cartons for Covet Chocolate, a Dubai-based premium-quality chocolatier. Their chocolate packaging is a truly innovative design with interactive features and stunning design. Below we bring you photos and a summary of the key features. Quality of the Chocolate The chocolate is an artisanal product […]

Monday, July 27th, 2020

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Appealing to the Senses with Product Packaging

It has long been recognised that packaging is the “salesperson” for the product, with good packaging drawing consumers in as they browse the retail shelves. In this article from John’s Byrne Packaging, the author looks at ways that your packaging can appeal to the senses. Below we summarise the key points from the article. Note: […]

Wednesday, May 27th, 2020

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Simple and Stunning Chewing Gum Cartons

The new carton design of the True Gum company is simple yet stunning. We have all heard of the KISS (Keep It Simple, Stupid) principle and the idea that a simple concept or design trumps an intricate or complex one. The new carton design for True Gum is a case in point. True Gum is […]

Monday, March 30th, 2020

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Food and Beverage Packaging Design Trends 2020

In a recent article on the Packaging Digest website, the designers outlined the key trends they expect to dominate food and beverage packaging design in 2020. Metamorphoses As the name suggests, this is a design technique where one design element “morphs” into another. These designs create interest by surprising the viewer as, for example, a […]

Monday, March 30th, 2020

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5 Packaging Trends of 2020

An article on the industrialpackaging.com website reported on the 5 key trends they expect to see emerge or continue to grow in 2020. Below we have summarised the article. The Sustainability Trend in Packaging The sustainability trend continues to grow as more Gen Z  and Millennials join the workforce. New aspects of sustainability have developed […]

Tuesday, January 28th, 2020

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Toy Manufacturer Creates Frustration-Free Packaging

As we approach Christmas and look forward to the annual visit of the most generous guy in the world, aka Santa, we may experience some “wrap rage”, as we try to wrest a toy out of plastic clamshell packaging and wire ties. Our “wrap rage” may increase further as we try to shove the excess […]

Tuesday, December 17th, 2019

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Pantone Colour of the Year 2019

An article on the JohnsByrne website discusses the 2019 Pantone Colour of the Year as chosen by the Pantone Colour Institute. Below we summarise this article.   Who is the Pantone Colour Institute? The Pantone Colour Institute helps companies make informed decisions about colour for their brands or products. This includes colour trend forecasting, brand […]

Tuesday, November 26th, 2019

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Is Seasonal Packaging a Good Investment?

This article gives 6 tips that will help decide whether creating seasonal packaging is a good investment or not. The article was featured on the Packaging Strategies website. The article assumes that seasons such as Christmas bring a guaranteed increase in sales, especially for products that reflect the season. Toblerone’s  Seasonal Packaging The famous Swiss […]

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Wednesday, October 30th, 2019

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