Archive


Weight Watchers’ New Brand and Packaging

An article on the www.healthcarepackaging.com website reports that the Weight Watchers company announced in September 2018 that it was rebranding the company. The purpose of the rebrand was to reflect a shift in focus from weight loss to overall health and wellness. Weight Watchers is a global brand that was founded in the US in […]

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Friday, June 21st, 2019

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5 No-Option Conditions Forcing Brands to Change their Packaging

This is an interesting article from the Australian branding agency, Jam & Co. in which the author discusses five conditions where companies feel that they have “no option” but to change their packaging. The author puts each of these conditions “under a microscope” and examines whether these 5 conditions are really a good reason to […]

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Wednesday, May 22nd, 2019

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Mesmerising Chinese Cookies Cartons

This month we bring you images of some beautifully designed cartons for the Ah Ling Handmade Cookies brand as seen on the PackagingoftheWorld.com website. Ah Ling is a housewife brand cookie in Kemaman Terengganu, Malaysia. These New Year cookies were a collaboration between Ah Ling and the Super Delicious Limited Company. These cartons caught our eye […]

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Friday, May 17th, 2019

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Stunning Gift Carton

Serious Studio, a Manila-based creative design agency wanted to create a stand-out holiday gift for its customers around the world. As an agency, they wanted to showcase their talents and create a gift that was in keeping with their ethos of “Make Sense and Look Good”. According to the agency, they wanted to  “show our […]

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Thursday, April 25th, 2019

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Outstanding Packaging Structures eBook

This is an eBook created by the American packaging company, JohnsByrne Packaging entitled “Structural packaging designs that stand out from the crowd”. It is detailed and discusses how certain types of packaging are more successful than others. It covers a number of types of packaging including cartons and gives examples of outstanding packaging in different […]

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Monday, March 25th, 2019

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Infographics Enhance Carton Design

In an era when consumers are bombarded with information overload in retail stores, how can you communicate the flavour of your product varieties faster than your competition? In an article on thedieline.com website, the package designs for the Russian cracker manufacturer, Anna and Anna are examined. Anna and Anna’s crispbreads are shown as an example […]

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Monday, February 25th, 2019

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10 Tasty Food Packaging Designs

This is an article from the How Design website written by Bryn Mooth. How Design was founded 1985 and is an industry resource for design tips and education, design dialogue and inspiration, profiles of leading design minds and everything in between. It’s stated mission to serve the business, creativity and technology needs of graphic designers […]

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Thursday, January 17th, 2019

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Packaging Design Trends 2019

What Will Packaging Design Look Like in 2019? Graphic Designer, Martis Lupus (from 99designs.ie) predicts the big trends in design in 2019. 1. Minimalism continues to be the dominant trend, as brands try to be more transparent and open with their consumers. The minimalist design strips away fussy design elements and allows one or two […]

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Monday, December 17th, 2018

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Stunning “Clutch Handbag” made of Cartonboard

“Handbag” made from Carton for Liquorice Sweets Is this an exclusive, branded leather-look clutch bag? No, it’s a carton. This is a stunning example of the endless possibilities of creative carton design. Carton Design for Maximum Impact in New Retail Channels The stunning “clutch handbag” made from carton board for the liquorice manufacturer Kouvolan Lakritsi. […]

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Monday, November 26th, 2018

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4 Reasons Not to Update Your Packaging Design

Packaging Design – When to Resist Pressure to Change the Design This is a very interesting article written by an Australian packaging designer at Jam & Co, a Sydney-based design agency. The author discusses how his clients often rush into re-designing their packaging for all the wrong reasons. He gives 4 scenarios where brands feel […]

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Monday, November 26th, 2018

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