Archive


Design Tips for Wearable Technology Packaging

In an article on the JohnsByrne packaging website, the author gives tips on how to design packaging for wearable technology so that the packaging reflects the technology innovations of the product itself. What is Wearable Technology? Wearable technology is defined by Wikipedia as “Wearable technology, wearables, fashion technology, smartwear, tech togs, streetwear tech, skin electronics […]

Thursday, July 28th, 2022

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Innovations to improve Packaging Accessibility for all Consumers

Accessibility in digital technology is a key concern currently in the design of websites and apps. In a recent article on the TwoSides website, the author, Sam Upton, discusses ways that brands are reconsidering their packaging to make it more accessible for disabled users. Below is a summary of this post with some additional Dollard […]

Friday, January 28th, 2022

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Packaging Design Trends for 2022 and Pantone Colour of the Year

What will be the dominant design trends in 2022? In this post, we show you a summary of the 11 key trends, as predicted by graphic designers in an article on the 99Designs website. We also show the colour chosen by Pantone to be their Colour of the Year for 2022 About 99Designs 99Designs.com is […]

Monday, January 24th, 2022

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Ben’s Original Rice – New Packaging Removes Racial Stereotyping

Packaging Design and Racial Stereotyping How important is packaging design and branding as part of your marketing mix? Can your packaging design negatively affect consumer sentiment towards your brand? The answer to the above questions is a resounding yes. The evidence for this is borne out by the many brands worldwide that have been forced […]

Wednesday, September 29th, 2021

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Pantone Colour of 2021

This post discusses the 2021 Pantone Colour of the Year as chosen by the Pantone Colour Institute, based on a post on the Pantone website. Below we summarise this article. Who are the Pantone Colour Institute? The Pantone Colour Institute helps companies make informed decisions about colour for their brands or products. This includes colour […]

Friday, January 29th, 2021

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Packaging Design Trends for 2021

What will be the dominant design trends in 2021? In this post, we summarise the 10 key trends, based on an article from the 99Designs website and show some examples of these designs. Who are 99Designs? 99Designs.com is a global creative platform that makes it easy for clients and designers to work together online to […]

Monday, December 14th, 2020

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5 Tips for Creating Statement-Worthy Seasonal Packaging

Seasonal Packaging can give a boon to sales during that season but does require some extra investment and planning. In a blog on the JohnsByrne’s blog, the author gives five tips for Creating Statement-Worthy Seasonal Packaging. Reinforce your brand with seasonal packaging  Regardless of the season, your packaging must always reinforce your brand in the […]

Thursday, November 26th, 2020

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Interactive Design Takes Chocolate Packaging to a New Height

In an article on the Dieline.com website, Jessica Deseo discusses the cartons for Covet Chocolate, a Dubai-based premium-quality chocolatier. Their chocolate packaging is a truly innovative design with interactive features and stunning design. Below we bring you photos and a summary of the key features. Quality of the Chocolate The chocolate is an artisanal product […]

Monday, July 27th, 2020

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Appealing to the Senses with Product Packaging

It has long been recognised that packaging is the “salesperson” for the product, with good packaging drawing consumers in as they browse the retail shelves. In this article from John’s Byrne Packaging, the author looks at ways that your packaging can appeal to the senses. Below we summarise the key points from the article. Note: […]

Wednesday, May 27th, 2020

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Simple and Stunning Chewing Gum Cartons

The new carton design of the True Gum company is simple yet stunning. We have all heard of the KISS (Keep It Simple, Stupid) principle and the idea that a simple concept or design trumps an intricate or complex one. The new carton design for True Gum is a case in point. True Gum is […]

Monday, March 30th, 2020

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