Archive


How to Respond to Covid19 – PWC recommendations

As the scale and nature of the disruption that the COVID19 continues to evolve, what are the key areas that Irish businesses should be focusing on, and how should they respond to the uncertainty that faces them? This post is a summary of the key points from a PwC article on how businesses should respond to the pandemic. The article was divided into 6 key areas. Crisis […]

Monday, July 27th, 2020

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Impact of Covid19 on the Irish Food Industry

This post is a summary of a report by Grant Thornton which assesses the impact of COVID19 on the Irish Food Industry. It looks at the initial responses to the pandemic and looks at the potential learnings to be gained to further increase the resilience of the industry. Grant Thornton is a professional services company […]

Monday, June 29th, 2020

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McDonald’s Replace Plastic Salad Bowls with Cartons

Getting businesses and consumers to adopt more sustainable practices could be compared to turning a ship i.e. it is a slow and sometimes a very difficult process. The news that McDonald’s have replaced their clear plastic salad bowls with a sustainable cardboard version of their bowls is surely a sign that this ship is beginning to […]

Friday, April 24th, 2020

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Support for Small Businesses Affected by COVID-19

In this article, we bring information about some supports for small Irish businesses affected by COVID-19. As you will be aware, there are numerous types of supports and sources of information and in this article, we try to highlight some of these supports in order to make it easier to find the appropriate support for […]

Friday, April 24th, 2020

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Work from Home Tips – Infographic

The workplace has changed completely since the Covid19 restrictions have been in force. Many people are now working from home and this brings its own challenges and benefits. Below are some tips from the Modern Servant Leader website for working from home.

Monday, April 20th, 2020

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Food and Beverage Packaging Design Trends 2020

In a recent article on the Packaging Digest website, the designers outlined the key trends they expect to dominate food and beverage packaging design in 2020. Metamorphoses As the name suggests, this is a design technique where one design element “morphs” into another. These designs create interest by surprising the viewer as, for example, a […]

Monday, March 30th, 2020

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Conscious Chocolate ReBrand

The Conscious Chocolate company produces chocolate that is organic, vegan and  “raw”. The company was founded in the UK in 2004. In 2019, the owner, Emma Jackman decided that new design and branding was required in order to grow their brand and meet growing consumer expectations for sustainable packaging. An article on the Confectionery Production […]

Thursday, February 27th, 2020

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Packaging and Unboxing Videos

Packaging has become a more important part of the marketing mix due to the phenomenon of “unboxing videos” on social media.  In an article by Robert Lockyer on the Packaging Digest website,  he discusses how packaging has become a more important part of the marketing mix due to the phenomenon of “unboxing videos” on social […]

Thursday, February 27th, 2020

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Gender-neutral Packaging

The rise of gender-neutral branding and what it means for packaging design. What is Gender-neutral branding? An article on the packagingstrategies.com website reports on the rise of gender-neutral branding and packaging. Gender-neutral branding is branding that is “unisex” and not specifically aimed or identifiable as targeting either gender. Brands are steering away from gender-specific branding […]

Tuesday, January 28th, 2020

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Coca Cola and Heineken Swap Plastic Shrink Wrap for Cartonboard

As the sustainability movement gathers even more momentum, we see more global brands converting from plastic to cartonboard packaging. In these examples, we see two packaging items that heretofore users may have believed would not function properly if they were created out of cartonboard Coca Cola’s Change Multipack Shrink Wrap to Cartonboard As part of […]

Tuesday, November 26th, 2019

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