Getting businesses and consumers to adopt more sustainable practices could be compared to turning a ship i.e. it is a slow and sometimes a very difficult process. The news that McDonald’s have replaced their clear plastic salad bowls with a sustainable cardboard version of their bowls is surely a sign that this ship is beginning to […]
In this article, we bring information about some supports for small Irish businesses affected by COVID-19. As you will be aware, there are numerous types of supports and sources of information and in this article, we try to highlight some of these supports in order to make it easier to find the appropriate support for […]
The workplace has changed completely since the Covid19 restrictions have been in force. Many people are now working from home and this brings its own challenges and benefits. Below are some tips from the Modern Servant Leader website for working from home.
In a recent article on the Packaging Digest website, the designers outlined the key trends they expect to dominate food and beverage packaging design in 2020. Metamorphoses As the name suggests, this is a design technique where one design element “morphs” into another. These designs create interest by surprising the viewer as, for example, a […]
The Conscious Chocolate company produces chocolate that is organic, vegan and “raw”. The company was founded in the UK in 2004. In 2019, the owner, Emma Jackman decided that new design and branding was required in order to grow their brand and meet growing consumer expectations for sustainable packaging. An article on the Confectionery Production […]
Packaging has become a more important part of the marketing mix due to the phenomenon of “unboxing videos” on social media. In an article by Robert Lockyer on the Packaging Digest website, he discusses how packaging has become a more important part of the marketing mix due to the phenomenon of “unboxing videos” on social […]
The rise of gender-neutral branding and what it means for packaging design. What is Gender-neutral branding? An article on the packagingstrategies.com website reports on the rise of gender-neutral branding and packaging. Gender-neutral branding is branding that is “unisex” and not specifically aimed or identifiable as targeting either gender. Brands are steering away from gender-specific branding […]
As the sustainability movement gathers even more momentum, we see more global brands converting from plastic to cartonboard packaging. In these examples, we see two packaging items that heretofore users may have believed would not function properly if they were created out of cartonboard Coca Cola’s Change Multipack Shrink Wrap to Cartonboard As part of […]
Take our multiple-choice quiz and find out how much you know! The 15 questions are on different aspects of packaging, printing and related topics. Answers are in a link shown at the bottom of the page. Q1. What is a keyline? a) a line of keys on the side of the printing press to adjust […]
Answers Q1 What is a keyline? b) layout guide that your designer uses to format the artwork to ensure the structure of the carton is correct Q2 What do the letters CYMK stand for in the printing industry? a) Cyan Yellow Magenta Black Q3. What is a die – forme used for? a) to cut […]
