A recent article on the Packaging of the World website displayed packaging from the stunning new artwork for the Chocolate Tribe gourmet chocolate brand. Below we bring you some images and information about the project.
The brief was to come up with a very unique packaging which doesn’t have to evidently say its a chocolate bar. The brand believed that the chocolate bar was more than any ordinary chocolate. Chocolate Tribe is a gourmet chocolate brand which had to depicted in its look and feel.
The result was an amalgamation of art , abstractness and chocolate making it a “sinful piece of edible art.” The chocolate bar packaging represents an art canvas where each wrapper contains hues and tones of the flavors in each chocolate bar. Some of the artwork is made from hand-drawn illustrations.
Every bar contains a fixed set of tribal Elements to give it a mix of artistic and tribal vibe. Each of the six canvases have been carefully designed keeping in mind, the particular flavor is going to transport you to, it could be the land of salted caramel and sea salt or basking in gooey, sinful dark chocolate. A vibrant, unique packaging which intrigues you to experience it aimed at experiencing not just the taste but how it feels as well.
“This project comes straight from my heart and my passion for Art and Design incorporated with something that everybody loves, CHOCOLATES. Amalgamation of abstract art with scrumptious flavors of chocolates using various techniques to create the perfect canvas and the hand illustrated elements that perfectly match each flavor- this project has been such a pleasure.