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Design Tips for Wearable Technology Packaging

In an article on the JohnsByrne packaging website, the author gives tips on how to design packaging for wearable technology so that the packaging reflects the technology innovations of the product itself.

What is Wearable Technology? Wearable technology is defined by Wikipedia as “Wearable technology, wearables, fashion technology, smartwear, tech togs, streetwear tech, skin electronics or fashion electronics are smart electronic devices (electronic device with micro-controllers) that are worn close to and/or on the surface of the skin, where they detect, analyse, and transmit information concerning e.g. body signals such as vital signs, and/or ambient data and which allow in some cases immediate biofeedback to the wearer”. Common examples include fitness watches and wearable baby monitors.

Tip 1  – Use Modern and High-End Design Elements

As wearable technology is being promoted as a high-end product, possibly also as a luxury gift, you will want your packaging design to convey this. This article advises that a sleek carton structure with incorporating a two-piece box may also enhance the unboxing experience. A minimalist and elegant artwork design will work well. For example, a full flood coat of your brand colour or a single, sharp image of your product may work well. The Apple Watch packaging is a good example of this type of design. Special finishes, such as embossing, debossing and foiling can also enhance luxury appearance of the product. Read our blog on Special Finishes here. Enhance your Packaging with Special Finishes | Dollard Packaging (dollard-packaging.ie)

Tip 2 Allow the customer to interact with the product

As consumer electronics such as wearables are relatively expensive, consumers may take longer in make a purchase decision. Allowing them to see and interact with the product before purchase will assist their decision making. You can do this in the following ways:

  • Include a sharp, close-up image of the product on the packaging
  • Include a window in the packaging with a clear, window patch so consumers can see the product. Note: At Dollard Packaging, we provide a plant-based window patch so that your packaging can still be fully sustainable. Read more about our Sustainable Carton Window Patch here. Sustainable Window Patch Film for Cartons | Dollard Packaging (dollard-packaging.ie)
  • Provide a sample of the product at the point of sale so that consumers can see how the product features work and give insight into the product’s user experience before purchasing.

Tip 3 Strong and Secure Packaging

As the product is seen as a valuable item, the carton must reflect this – the carton must be seen to protect and cushion the product as long as it remains in the packaging. You can achieve this by

  • Use of custom die-cut inserts protect the product elements by preventing them from moving around inside the box and gives the packaging an organised, neat appearance.
  • Use of sturdy outer cartonboard and enough filler materials around the product to ensure that it will not be damaged if the box was dropped or crushed

You can read the full article here. Designing Packaging for Wearables: Using Packaging to Highlight Technology Innovations – JohnsByrne

Dollard top tip: Decide on Carton Structure First, then Begin the Graphic Design of the Carton

With any carton design project, it is vital the structure and the proposed cartonboard must be tested and approved before you approach a graphic designer looking for artwork creation.

We can provide your graphic designer with a sample-tested key line (a keyline is a detailed outline of the structure of your proposed packaging which they can use to create the artwork in the correct format for printing).

Contact us if you need help creating your carton on 01 847 00 44 or sales@dollard-packaging.ie

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