This carton is a wonderful example of how the structure of a carton is used as a key part of the design with the result being a fun, humorous and unique carton design for a dog snack food. We can see the kids playing with this box long after the carton is empty!
It was designed by the Russian agency, Burjui. It consists of a simple structure – an inner box and an outer sleeve. When the outer sleeve is removed, the Dachshund dog becomes longer and his mouth opens as he begins to salivate in anticipation of eating the delicious dog sausage!
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