This post is a summary of examples from a post by Elly Strang on the Looka website. Looka is an AI powered graphic design software tool. The post begins by explaining that branding is important for eCommerce packaging because it presents an opportunity to deliver a great “brand experience” to your customers and the post elaborates on how to actually do that.
The post shows 6 examples of brands that have, in the opinion of the author, “nailed” their brand packaging i.e., their packaging “matches their values, brand personality and resonates with their audience”.
Below we show these 6 examples.
Read the full article: Brand Packaging: Why It Matters and How to Nail it (With Examples!) | Looka
Mejuri Jewellery
Blueland Cleaning Products
Patagonia
Brightland
Pottery with a Purpose
Allbirds Shoes