In a recent article by Heather Carter on the Food and Beverage Insider website, the 5 top trends in the food and beverage industry are predicted. In this post, we summarise these trends.
Increasing Interest in plant-based and alternative foods: In a recent ADM’s 2023 Global Consumer Trends report, more than half (52%) of global consumers now consider themselves flexitarians—i.e., “flexible” and “vegetarian”—people who eat more plant-based foods into their diet while still eating some meat. Ingredient companies are developing more options, and food companies are innovating more in the “alt” food types – e.g., meat alternatives etc
Transparent supply chain: According to proprietary ADM Outside Voice research, nearly 70% of consumers said simple, recognizable ingredients influence their purchasing decisions, while two-thirds (66%) said they are looking for labels with the shortest ingredients list. Also, there is growing interest in supporting farmers and producers who use more sustainable farming practices.
Sustainable packaging and sourcing: Consumers are increasingly looking for products that are sustainably grown, harvested and packaged. This demand will impact the entire supply chain, from seed to shelf and will require food and beverage producers to publicise their sustainable practices so that their consumers are aware of them.
Continued focus on wellness: Despite many fads, consumers’ focus on health and wellness has not changed. According to Mintel research in 2021, nearly half of people surveyed said they were choosing healthy foods more often compared to 2020.
Global, exotic flavours are becoming more popular: In a FMCG Gurus’ 2021 Flavour, Colour & Texture Trends report, nearly 75% of global consumers said they like food and drink products with new and unusual or exotic flavours.
You can read the full article here. Food and beverage trends to look out for in 2023 | Food Beverage Insider