This futuristic egg carton was designed by the Russian branding agency KIAN. The carton material contains layers of recycled cardboard, – “smart” materials that consist of an insulating layer, ( to ensure an even cooking temperature and minimal energy loss), water and calcium oxide layers, and a ready-to-be-activated strip that, when pulled, combines the layers to produce an exothermic reaction that ultimately cooks the egg.
The innermost layer is highly conductive and it transfers the heat that is generated to the surface of the eggshell and cooks the egg. A tab protruding from the carton is pulled to trigger the chemical reaction to generate the heat.
This one will be popular with anyone who eats “on the go”!