ProCarton is the European Association of Carton and Cartonboard (ECMA) manufacturers. Every year the ECMA host the ProCarton Awards with winners in different categories and an overall winner. Its main purpose is to promote the use of cartons and cartonboard as widely as possible.
Below we bring you images of the overall winner of the 2020 ECMA ProCarton Awards – a stunning 6-corner carton for Roku Gin, a Japanese craft gin brand.
Features of the Carton
“The Roku Gin pack is what I would call a complete carton. One that is aesthetically appealing on shelf, well-constructed and working with the product, the shape feels good in the hand and the soft touch and graphics, both external and internal, complete the package. However, the detail of adding the product story, on the pack talking about the botanicals as well as a recipe suggestion is all about talking to the consumer, assuring them that they have purchased a premium quality product”
*Sustainability: Explore ways to make your packaging more sustainable or reduce your use of plastic by checking out the 7 Ways to Make your Cartons More Sustainable blog
** Special Finishes: Find out more about Enhancing your Carton with Special Finishes