This is an excellent article by Deanna deBara on the 99designs.com website. It outlines the process of designing cosmetic packaging from start to finish, without getting into too much unnecessary detail. The article features lots of relevant images of cosmetic packaging to illustrate the points. Below we summarise the key points and add some advice from the perspective of a carton manufacturer.
The author states that packaging is your first opportunity to get noticed by your potential customer so it’s important to get it right, regardless of whether your products are on retail shelves or online.
Prime before you design: By this, the author means that you need to do some basic marketing planning, including
Defining your ideal customer and
Defining your brand personality.
Define how your ideal customers are buying your product
Decide how you’re going to sell your products – online or in-store? In small boutiques or in large retailers? Your design strategy may need to change depending on where you’re selling your goods.
Create a mood board for your brand. “Let cosmetics packaging trends inspire you”. The article includes information and gorgeous images of cosmetic packaging from each of the 6 trends discussed.
Create your perfect cosmetics packaging
Dollard Packaging additional advice. Before starting to consider the graphic design of inner packaging i.e. carton you must decide on the Structure of the Carton first. This ensures that your carton will be fit-for-purpose along all of its life cycle, from when it is being filled right through to when it is being recycled. We can advise you on the best structure for your carton. This is an extremely important part of the packaging creation process. You can read more about Carton Structure here.
Read the full article here: How to Design Cosmetics Packaging: The Ultimate Guide (99designs.co.uk)