Infographics Enhance Carton Design

In an era when consumers are bombarded with information overload in retail stores, how can you communicate the flavour of your product varieties faster than your competition?

In an article on website, the package designs for the Russian cracker manufacturer, Anna and Anna are examined. Anna and Anna’s crispbreads are shown as an example of how¬†infographics can be used instead of text to easily get across the flavour of each crispbread. The unique, bold colours used for each flavour make the cracker range stand out on the shelves. The colours complement each other so well that the entire range looks stunning.

Below are photos of the range.

anna and anna food package


cracker carton

You can read more here.