Most Innovative Carton ECMA Winner 2016

Most Innovative Carton Winner 2016

Innovative Juice Bottle Carton

This carton was designed by two graphic designers and a structural designer at the Mayr-Melnhof Packaging Company in Vienna, Austria. Their customer, Eckes Granini wanted to include a sample bottle in the carton for their Pago Fruit Juice: Honey Dew Melon promotion. Until now, they had attached free sample bottles by hand with adhesive tape which aesthetically looked quite poor and was not a cost-effective production method.

With this new structure, the free sample bottle can be attached during running production and does not slow down the production process. In addition it looks pleasing to the eye.