This packaging is a very good example of the type of sustainable packaging that may help sway a consumer towards a particular brand if he/she is choosing between two otherwise very similar brands.
This packaging has no inner plastic bag and has an easy open/close mechanism. It has a small window patch so the consumer can see the product. The new gable shape clearly distinguishes the product from the competitors’ flat pack tops . The pack ideal for recycling as it contains a high percentage of cartonboard.
This carton won the Sustainability Award at the Procarton ECMA awards 2015 and the Procarton website comments include the following: “With a completely new solution for this product segment, this pack offers a decisive advance in terms of sustainability”
The Procarton website also comments on other features: “The perforation in the upper part allows easy opening and closing as well as simple dispensing. The cross-wise closing flaps keep the base sealed. The new gable shape clearly distinguishes the product from the competitors’ flat pack tops. ”
This carton was designed for the Fazer Mill and Mixes company. Read more about this carton.
Talk to Dollard Packaging on 01 847 0044 if you would like to discuss how you can make your packaging more sustainable in design structure or materials used.
Photos from www.procarton.com