This month we bring you the Carton of the Year in the 2019 ECMA (European Carton Manufacturers Association) Awards. The winners were featured on their website, Procarton.com
The overall winner was an extremely elaborate perfume carton, created for the Turkish cosmetics brand, Kadioglu Kozmetik.
The target market for the perfume was “young women who like bling”. This dictated the design of the carton which was designed by the Turkish carton manufacturer, Printpark. A spokesperson for Printpark said that the structure of the carton was designed to reflect the shape of a rhinestone.
To achieve the maximum “bling” effect, the designers employed a variety of design and print finishes including;
Decorative diamonte “jewels” applied to the carton
Partial textured varnish finishing
Embossed silver hot-foil printed logo
Metallic holographic finish.