The HealthPack conference took place in Portland, Oregan in March this year. (HealthPack is a medical device packaging industry annual education forum. Its aim is to provide updates in technical knowledge, explore industry trends and connect with the “who’s who” in the industry.)
During the conference, attendees were surveyed by the event organisers, Informa Markets Respondents were asked questions about what type of packaging projects they were prioritising. The results were summarised in an infographic which was featured on the Packaging Digest website.
We have summarised the key results here.
63% of respondents said their main focus is on packaging relating to new products
In 2019, packaging projects are typically taking 6 – 12 months to complete whereas, in 2018, projects were taking 12 – 18 months from start to finish.
Only 13% of respondents said they never take end-user feedback into account during the packaging design.
Surprisingly, only 47% said they perform usability testing of proposed packaging designs