Proposed EU Packaging and Packaging Waste Regulation (PPWR)

In this post, we summarise an article from the PWC website which explains recent developments in proposed EU regulation on packaging and packaging waste. This article was written by Alexis De Meyere, Caroline Schmidt and Lorenzo Costa.

In November 2022, the European Commission (EC) unveiled its proposal for a new Regulation on Packaging and Packaging Waste (PPWR). This proposed Regulation aims to replace the 1994 framework, harmonize regulations across member states, and promote circularity and eco-friendly packaging.

In November 2023, the European Parliament adopted its negotiating position on this proposal, marking a crucial step in the legislative process.

Key Measures in the PPWR proposal

The proposal includes measures such as:

  • mandating recyclability of all packaging by 2030,
  • extended producer responsibility,
  • minimum recycled content targets in plastic packaging,
  • labelling for consumer sorting,
  • re-use and refill targets,
  • deposit and return schemes.

Industry Response to the Proposal

Not all stakeholders agree with all the details of the proposal, there is debate on exemptions for high circularity performance and the environmental impact of reusable packaging in fast-food settings among others.

The PPWR introduces legal and tax considerations, requiring stakeholders to reassess packaging strategies, invest in green supply chain solutions, and ensure compliance with new requirements.

Read the original article here.

What do businesses/producers need to do now?

  • Stay abreast of developments in new regulations (as they may have significant tax and legal implications for them)
  • Explore more sustainable packaging solutions

Looking for more sustainable packaging?

At Dollard Packaging, we can help you explore and move to more sustainable packaging solutions. Contact us on 01-847 0044 or email