An article on the JohnsByrne website discusses the 2019 Pantone Colour of the Year as chosen by the Pantone Colour Institute. Below we summarise this article.
The Pantone Colour Institute helps companies make informed decisions about colour for their brands or products. This includes colour trend forecasting, brand colour development, custom colour solutions, or product palette selection.
The Pantone Matching System (PMS) is a product of the Pantone Color Institute.PMS guides or books are widely used within the graphic design and printing industries as a universal colour standard. The Pantone Color Matching System is largely a standardized colour reproduction system. By standardizing the colours, different manufacturers in different locations can all refer to the Pantone system to make sure colours match without direct contact with one another.
In 2019, Pantone Colour Institute choose “Living Coral” as the colour of the year. Almost needless to say, sustainability was a factor in the choice of this colour as the Colour of the Year i.e. the connection of the name to the coral reefs and the sustainability movement’s concern over preserving them.
According to Pantone, Living Coral is the Color of the Year for 2019 because it is an animated colour that reflects life, despite its softer edge and represents the fragility and beauty of the Earth’s oceans and marine life.
The JohnsByrne article looks at how using on-trend colours can enhance consumer reaction to your packaging. It states that it is important for brands to understand how and why colours on packaging can affect how a consumer reacts to it.
Given the massive amount of technology that consumers use while shopping and in their daily lives, there is a yearning for warmth and humanism. The article proposes that the Living Coral colour brings that warmth and that by using this colour in their physical packaging design or online, businesses can draw shoppers in, making them feel warm and welcome.
The article showcases packaging for an Otherland Matchpoint Candle designed and produced by JohnsByrne. It also shows how Living Coral will work well as a gradient design or as a “pop of colour” on plain packaging design. You can read more here.