This post discusses the 2023 Pantone Colour of the Year as chosen by the Pantone Colour Institute, based on a post on the Pantone website. Below we summarise this article.
Who are the Pantone Colour Institute?
The Pantone Colour Institute helps companies make informed decisions about colour for their brands or products. This includes colour trend forecasting, brand colour development, custom colour solutions, or product palette selection.
The Pantone Matching System (PMS) is a product of the Pantone Colour Institute. PMS guides or books are widely used within the graphic design and printing industries as a universal colour standard. The Pantone Colour Matching System is largely a standardized colour reproduction system. By standardizing the colours, manufacturers of all types of products and packaging in different locations can all refer to the Pantone system to make sure colours match without direct contact with one another. At Dollard Packaging, we use PMS books to match and monitor colours during the print run.
This year’s colour of the year is Viva Magenta 18-1750, a vivid colour that pairs well with greys and other muted shades. The Pantone website shows a range of complementary colours, which they have called the Magentaverse.
Leatrice Eiseman, the Executive Director of the Pantone Colour Institute has this to say about this year’s colour;
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”
You can read the original article here: PANTONE® USA | Pantone Colour of the Year 2023