ProCarton, the European Association of Carton and Cartonboard manufacturers, recently conducted a survey in Europe in which they asked consumers which issues mattered most to them. These issues included climate change and packaging
About ProCarton: Pro Carton promotes the functionalities and benefits of cartons and cartonboard as a renewable, recyclable and competitive packaging material to brand owners, retailers, designers, the media and EU policymakers.
Below is a summary of European Consumer Packaging Perceptions Study
Major Concerns of Consumers Across Europe
Source: Pro Carton
Preference for Sustainable Packaging
Cartonboard Preference: 87.1% chose cartonboard over plastic, up from 86.1% in 2022.
Confidence in Recycling
Recycling Confidence: 82% of Europeans feel confident in distinguishing recyclable materials.
Trust in Recyclable Materials
– Corrugated cardboard: 90%
– Folding cartons: 87%
– Glass: Previously highest, now less trusted than cartonboard.
Industry Examples
Sainsbury’s Introduced fibre-based packaging for mushrooms, saving 775 tonnes of plastic annually.
Conclusion
European consumers are increasingly aware of climate change and are supportive of sustainable packaging solutions. The study indicates a strong consumer preference for cartonboard and high confidence in recycling practices, highlighting a positive trend towards a circular economy.
Dollard Packaging Tips – Sustainable Packaging and your Consumer
Here at Dollard Packaging, we can help you make your packaging more sustainable. We can also give you key information about the sustainable properties of the cartonboard (and a sustainable, plant-based window film if required) which can be incorporated into sustainability information on your packaging artwork.