The European Union is on a mission to meet its sustainability targets, particularly in the area of plastic waste reduction. To achieve this goal, a €7 million project called BUDDIE-PACK has been launched with a focus on analysing consumer psychology and developing reusable food packaging technologies. The project has 19 members in 6 European countries and is a collaboration among packaging manufacturers, consumers, and logistics, cleaning and recycling experts, industry partners, research centres, including Technological University of the Shannon (TUS) and consumer behavioural psychologists. It is funded by Horizon Europe and coordinated by the Industrial Technical Centre for Plastics and Composites (IPC) in France.
BUDDIE-PACK’s main objective is to address the plastic waste crisis by improving packaging design and involving all stakeholders in the search for effective solutions. Dr. Pezzoli, one of the researchers involved, emphasizes the importance of a proactive approach to the problem by the design of new packaging systems that prioritize sustainability. With its interdisciplinary approach and objective, BUDDIE-PACK is a promising initiative that could lead to significant advances in the field of sustainable packaging.
Changing from Plastic Packaging to Sustainable Cartons
If you are interested in changing from Plastic to Cartonboard Packaging, check out our blog here or take a look at our dedicated Sustainable Cartons web page here.
Read the original article: €7M Food Packaging Project Involving TUS Researchers to Help EU Meet Sustainability Targets – TUS