This is an article from Sappi Paper about a perfume carton that was designed for the famous Italian fashion brand, Salvatore Ferragamo. Salvatore Ferragamo is an Italian luxury goods company, with headquarters in Florence, Italy. It specializes in shoes, leather goods, Swiss-made timepieces, fragrances and ready-to-wear for men and women. It is known as the “shoemaker to the stars”
This article describes the beautiful finish on the carton, the design thinking and process and the carton board used in the box.
As well as being a showcase for a beautiful carton, this article is also an excellent case study of a properly executed carton design and manufacture project. The reason for this is three-fold:
-The structure of the carton was agreed upon and tested before the graphic design was finalised.
-All key elements of the carton were thoroughly tested prior to production.
-Excellent communication and collaboration were maintained between all the parties.
The article begins by describing this carton as “packaging that oozes elegance and sophistication”. It describes the board, print and finishes on the carton: flawless white (board), trails of embossed details in stunning silver, an attractive glacial motif on the box, a rainbow holographic finish and its interior in a surprising pale pink – the same pale pink as the bottle’s contents. The box’s design has a cascade of small prisms which flow around it’s sides, which reflect the light.
The entire design process was a success due to the close collaboration between Ferragamo and key suppliers – Italian carton manufacturer Industrialbox, paper and board supplier, Sappi Paper and Plastic Stratosfera, who laminated the holographic film. Ferragamo and Industrialbox have worked together to create cartons for many of Ferragamo’s other perfumes, including the Signorina, Emozione and the exclusive Tuscan Soul line of fragrances.
The article describes the carton design process in detail. Below we have summarised the key steps. All of the steps are there to ensure the packaging fulfils it’s purpose as explained by the president of Industrialbox, Carlo Gregori: “Packaging’s purpose is to enclose and showcase the product, convey key branding messages and keep the contents intact”
One of the key elements to test was the board which had to be flawlessly white, be elastic enough to support the pointed prism detail and also be resistance enough to withstand the several processes to which it would be subjected. The Algro Design paperboard by Sappi paper was chosen as it met the technical and colour requirements.
After approval by Ferragamo, the production process began, consisting of the following steps:
If you would like help with the structural design of a carton or sleeve, please contact us on 01 847 0044