In an article in www.packagingdigest.com, Rick Lingle discusses 8 simple but very clever packaging design features* that he noticed on his wife’s ecommerce order of cartons of Bigelow Red Raspberry Tea. We have summarised these features below and provided a link to the full article at the end. (*You need to ensure that you are […]
Carton of the Year 2017- Food Winner This month we bring you the winner of the Carton of the Year in the food sector in the European Carton Awards 2017. The winner was a coffee machine capsule carton for Jacobs Douwe Egberts for their L’or coffee pod range. Carton design and printing The structure of […]
Cartons with a Black and White Design Packaging designed in black and white only can look very elegant and is very popular in the cosmetics and skincare industry. It is also the cheapest possible way to print as black and white printing is a one-colour print job. If you would like to know more about […]
ProCarton Award Finalists This month you can see the finalists in the Volume Markets section of the 2016 Procarton Awards. Ulker Cikolata Turkish Chocolate makers, Ulker Çikolata were finalists with their Bi’ruya brand featuring a multi-layered box with a display mechanism. Maldon Sea Salt This simple but effective design of the Maldon artisan-styled Sea Salt Packs […]
Ways to Make Your Product Packaging Stand Out on Retail Shelves This article looks at 16 ways that can help you do this. It is an undisputed fact that the appearance of your packaging will have an effect on your sales in retail stores. Below we have summarised the key points from this article and added […]
Effect of Use of Licensed Characters on Packaging on Children’s Preferences Characters on Packaging Study at Yale A study carried out at Yale University concluded that children were more likely to prefer a food that came from a packaging featuring a licensed character. We have re-produced the article in full below. “The Rudd Centre for Food […]
Beverages – Winners and Finalists in the ECMA ProCarton Awards The winner of the 2016 ProCarton ECMA Awards – Beverages section was a brandy bottle carton. The brand name is Polz Brandy XO and the brand owner is Weingut Erich & Walter Polz. Carton Constuction The carton is made of 2 parts, a […]
How to Enhance your Packaging with Special Finishes Packaging is the “salesperson” for your product. Your packaging must do the “talking” to the shopper as he/ she walks through the shopping aisles– no matter how good your product, it will sell less to new consumers who have never before seen or tried your product if […]
Beauty and Cosmetics Packaging Winner The top award in the Beauty and Cosmetics section in the Procarton Awards 2016 was taken by Turkish cosmetics company, Kosan Kosmetik for their Flormar “All Eyes On Me” collection. These cartons were developed for this new collection by Kosan Kosmetick’s own graphic designers. The Procarton website comments that the […]
