Do consumers buy more from companies they perceive as “green” or sustainable in any way, including whether or not your packaging is compostable/recycled? Yes, according to a new research! This research was carried out by Serviceplan Corporate Reputation communication agency in conjunction with Biesalski & Company management consultancy. Over 8,100 buyers and customers from 104 companies in […]
This packaging is a very good example of the type of sustainable packaging that may help sway a consumer towards a particular brand if he/she is choosing between two otherwise very similar brands. Features of this sustainable packaging. This packaging has no inner plastic bag and has an easy open/close mechanism. It has a small […]
