Packaging Experiment Results Show the Effect of Luxury Packaging Quality of packaging affects consumers taste and perceived value. In a recent experiment commissioned by Packaging Innovations London, (and featured on the Packaging News website https://www.packagingnews.co.uk), the quality of a product’s packaging was found to have a large impact on how the product tasted, smelt and […]
Tags: how luxury packaging affects consumers retail buying, luxury packaging and cosumer perceptions, packaging experiment 2017
Monday, November 13th, 2017
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