Archive


Tea Carton with 8 Clever Features

In an article in www.packagingdigest.com, Rick Lingle discusses 8 simple but very clever packaging design features* that he noticed on his wife’s ecommerce order of cartons of Bigelow Red Raspberry Tea. We have summarised these features below and provided a link to the full article at the end. (*You need to ensure that you are […]

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Tuesday, March 20th, 2018

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Carton of the Year – Food Sector Winner

Carton of the Year 2017-  Food Winner This month we bring you the winner of the Carton of the Year in the food sector in the European Carton Awards 2017. The winner was a coffee machine capsule carton for Jacobs Douwe Egberts for their L’or coffee pod range.   Carton design and printing The structure of […]

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Saturday, November 11th, 2017

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What is Packaging Design? (Video)

What is Packaging Design? (Video) In this 43 minute video, UK packaging design author, Giles Calver discusses what packaging design is at a Biabeag event ‘Outstanding By Design’ in Kilkenny. Watch the video here.  

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Sunday, October 8th, 2017

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Foiling on Cartons/Sleeves and Shopper Attention Span

Does Foiling Attract Shoppers More Than Non-Foiled Cartons or Sleeves? This is a summary of a report on an initial study of the impact of the use of foil on packaging on consumer attention as seen on the Package Insight website. The study was developed in conjunction with the Foil & Specialty Effects Association to […]

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Tuesday, July 11th, 2017

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UK Pie Manufacturer’s Eclectic New Design

Higgidy’s New Quiche and Pie Cartons The UK pie and quiche manufacturer, Higgidy, has launched a new brand identity and packaging that has been described as “eclectic and eye catching”. The Packworld website features an article on the redesign of the packaging for Hiddigy by B&B studio where both Camilla Stephens of Higgidy and Shaun […]

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Monday, June 12th, 2017

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Packaging Sustainability – US Retail Giant Leads the Way

Sustainable Packaging Goals US retailing giant, Target has introduced new packaging sustainability goals. This is further evidence of the massive trend towards more sustainable packaging. One of the largest retail chains in the world, US chain Target has announced five new sustainable packaging goals. Target has already taken the lead on this by announcing a […]

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Monday, June 12th, 2017

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Paperboard Cup – Ground-breaking New Design

Lidloc – Paper Coffee Cup Design With Integrated Paper Lid As the worldwide movement towards more sustainable packaging gathers momentum, Metsa Board have unveiled a ground breaking new paper lid for disposable paper cups. Metsa Board are Finnish manufacturer of paper and cartonboard. Metsaboard launched the new, innovative design at the Packaging Innovations Exhibition held in […]

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Monday, April 10th, 2017

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Carton of the Year 2016 – Beverages Winner

Beverages – Winners and Finalists in the ECMA ProCarton Awards       The winner of the 2016 ProCarton ECMA Awards – Beverages section was a brandy bottle carton. The brand name is Polz Brandy XO and the brand owner is Weingut Erich & Walter Polz. Carton Constuction The carton is made of 2 parts, a […]

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Monday, February 6th, 2017

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Hyland’s New Eco-Friendly Package Design

Eco-Friendly Carton Design Packworld.com featured an interesting article on the redesign of a homeopathic ointment stick packaging which was motivated by a drive for more eco-friendly packaging as well as a desire for an updated package design. Hyland’s are producers of homoeopathic remedies since 1903. They wanted to revamp the packaging for their “Bumps and Bruises” […]

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Monday, February 6th, 2017

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Enhance your Packaging with Special Finishes

    How to Enhance your Packaging with Special Finishes Packaging is the “salesperson”  for your product. Your packaging must do the “talking” to the shopper as he/ she walks through the shopping aisles– no matter how good your product, it will sell less to new consumers who have never before seen or tried your […]

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Monday, January 16th, 2017

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