Archive


What is Packaging Design? (Video)

What is Packaging Design? (Video) In this 43 minute video, UK packaging design author, Giles Calver discusses what packaging design is at a Biabeag event ‘Outstanding By Design’ in Kilkenny. Watch the video here.  

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Sunday, October 8th, 2017

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6 Tips to Supercharge your Packaging Design Process

Improving your Packaging Design Method Whether your product is sold in retail or online, you know that your packaging works like your product’s salesperson so the process of packaging design is really important. But how do you get the packaging design right and ensure that it doesn’t drag on forever? These 6 tips are based […]

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Monday, September 11th, 2017

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Transform your Packaging with Colour

Using Colour to Enhance your Packaging (blog and webinar) This article contains the highlights from the recent webinar entitled “Transform your Packaging with Colour”. The four speakers are discuss how important colour is in packaging. They agree that colour is the single most important decision in packaging design, ahead of the shape of your packaging […]

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Tuesday, August 15th, 2017

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6 Signs It’s Time to Update your Packaging

Is your Carton’s Design Outdated? This article was featured on the www.thedieline.com blog and is written by Fred Richards, Chief Creative Officer of Kaleidoscope. Kaleidscope is a design agency that generate fresh, strategic packaging design solutions for clients and has offices in Chicago, New York and Europe. Fred has worked in the international design industry […]

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Tuesday, August 15th, 2017

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16 Ways to Make Your Product Stand Out on Shelves

Ways to Make Your Product Packaging Stand Out on Retail Shelves This article looks at 16 ways that can help you do this. It is an undisputed fact that the appearance of your packaging will have an effect on your sales in retail stores. Below we have summarised the key points from this article and added […]

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Tuesday, May 9th, 2017

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Paperboard Cup – Ground-breaking New Design

Lidloc – Paper Coffee Cup Design With Integrated Paper Lid As the worldwide movement towards more sustainable packaging gathers momentum, Metsa Board have unveiled a ground breaking new paper lid for disposable paper cups. Metsa Board are Finnish manufacturer of paper and cartonboard. Metsaboard launched the new, innovative design at the Packaging Innovations Exhibition held in […]

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Monday, April 10th, 2017

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Enhance your Packaging with Special Finishes

    How to Enhance your Packaging with Special Finishes Packaging is the “salesperson”  for your product. Your packaging must do the “talking” to the shopper as he/ she walks through the shopping aisles– no matter how good your product, it will sell less to new consumers who have never before seen or tried your […]

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Monday, January 16th, 2017

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Package Re-design Case Study

Choice Teas Packaging Re-design If you are considering a packaging re design in 2017, you may find this article interesting. This article on the www.packagedesignmag.com website covers the 2016 Package Design Makeover Challenge. This is a competition where both brand owners and design agencies enter. The design agencies are given the challenge of “making over” […]

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Friday, January 13th, 2017

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How Design can Make or Break your Brand Part 4

Packaging Design Guide by Persona Design – Part 4 In this 4 part series, we reproduce the fourth part of this excellent guide (written by Lorraine Carter of Persona Design) to understanding how your packaging’s design can help or hinder your brand Think beyond the shelf Your package design should continue to work effectively, even […]

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Tuesday, December 6th, 2016

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How Packaging Design can Make or Break your Brand – Part 3

How Packaging Design can Make or Break your Brand – Part 3 by Persona Design   “Embrace Green With more customers increasingly conscious of environmental issues, investing in eco-friendly, sustainable packaging design is a smart move, not to mention helping improve your brand’s carbon footprint. Whether the packaging is limited to reduce the amount of […]

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Monday, November 7th, 2016

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