What is Packaging Design? (Video) In this 43 minute video, UK packaging design author, Giles Calver discusses what packaging design is at a Biabeag event ‘Outstanding By Design’ in Kilkenny. Watch the video here.
Improving your Packaging Design Method Whether your product is sold in retail or online, you know that your packaging works like your product’s salesperson so the process of packaging design is really important. But how do you get the packaging design right and ensure that it doesn’t drag on forever? These 6 tips are based […]
Using Colour to Enhance your Packaging (blog and webinar) This article contains the highlights from the recent webinar entitled “Transform your Packaging with Colour”. The four speakers are discuss how important colour is in packaging. They agree that colour is the single most important decision in packaging design, ahead of the shape of your packaging […]
Is your Carton’s Design Outdated? This article was featured on the www.thedieline.com blog and is written by Fred Richards, Chief Creative Officer of Kaleidoscope. Kaleidscope is a design agency that generate fresh, strategic packaging design solutions for clients and has offices in Chicago, New York and Europe. Fred has worked in the international design industry […]
Ways to Make Your Product Packaging Stand Out on Retail Shelves This article looks at 16 ways that can help you do this. It is an undisputed fact that the appearance of your packaging will have an effect on your sales in retail stores. Below we have summarised the key points from this article and added […]
Lidloc – Paper Coffee Cup Design With Integrated Paper Lid As the worldwide movement towards more sustainable packaging gathers momentum, Metsa Board have unveiled a ground breaking new paper lid for disposable paper cups. Metsa Board are Finnish manufacturer of paper and cartonboard. Metsaboard launched the new, innovative design at the Packaging Innovations Exhibition held in […]
How to Enhance your Packaging with Special Finishes Packaging is the “salesperson” for your product. Your packaging must do the “talking” to the shopper as he/ she walks through the shopping aisles– no matter how good your product, it will sell less to new consumers who have never before seen or tried your product if […]
Choice Teas Packaging Re-design If you are considering a packaging re design in 2017, you may find this article interesting. This article on the www.packagedesignmag.com website covers the 2016 Package Design Makeover Challenge. This is a competition where both brand owners and design agencies enter. The design agencies are given the challenge of “making over” […]
Packaging Design Guide by Persona Design – Part 4 In this 4 part series, we reproduce the fourth part of this excellent guide (written by Lorraine Carter of Persona Design) to understanding how your packaging’s design can help or hinder your brand Think beyond the shelf Your package design should continue to work effectively, even […]
