UK Pie Manufacturer’s Eclectic New Design
Higgidy’s New Quiche and Pie Cartons
The UK pie and quiche manufacturer, Higgidy, has launched a new brand identity and packaging that has been described as “eclectic and eye catching”.
The Packworld website features an article on the redesign of the packaging for Hiddigy by B&B studio where both Camilla Stephens of Higgidy and Shaun Bowen of Higgidy discuss the redesign process.
The new identity was launched in February 2017, is based around the premise that the best food doesn’t always look perfectly-shaped and celebrates the hand-finished nature of Higgidy’s much loved pies and quiches.
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