In this article on the 99 Designs website, writer Jennifer Bailey outlines a process for designing food packaging. Below we summarise this post and offer relevant Dollard Packaging advice also.
She lists 3 questions to ask before starting the design process:
Typeface – the typeface you choose can say a lot about the product, typeface is a “language” in its own right.
Colour palette – according to colour psychology, each colour conveys a feeling so it is important to decide what feeling you are trying to convey
Illustration and Graphic Design Styles – illustrations and graphics is a brilliant way to add style and personality to your product, according to the author and adding charming characters to the design is becoming popular also
Package shape and form – there are many options here e.g. plastic-lined cardboard box, a plastic pouch, a jar or the classic tin which will be dictated by the product type itself, its lifecycle and the target audience. It is important to consider
Dollard Packaging advice:
All parts of the packaging will need to be considered – primary, secondary and tertiary packaging. Ensure that the packaging:
Where possible, avoid plastic and choose a sustainable material but avoid unfounded claims about sustainability i.e., eco-washing. Explore if a zero-waste approach is possible, e.g., one company that makes potato chips reuse the potato peelings as a cone to hold the chips.
Check out this blog on Sustainable Board
Printing and Manufacturing
In this section, the author advises that 3 things need to be examined
Lastly, the author advises that checking out all the legal requirements re labelling before creating the artwork. These will differ for each country and may cover elements such as, name of the food, ingredients list, allergens list, net quantity, storage information, best before date etc
Dollard Packaging advice: Best before dates
If the packaging will have a variable best before/use by dates printed onto it, ensure that the area where it will appear is left unvarnished and not coated with any finishing material that would prevent the best before/use by date being applied.